LEAD MARKETING ANALYST

Stockholm

Permanent

23/07/2010

Om vår klient
GE Money Bank is a leading Scandinavian consumer finance bank with multiple lending products, ranging from direct personal loans, retail store and credit cards. The company employs over 750 people based in 3 markets: Sweden, Norway and Denmark. GE Money Bank in Sweden employs 290 people with office location in Solna. The business idea is simplicity and availability in offering personal loans, credit cards and leasing products direct to consumer or through retail partners.

GE Money Bank is looking for a Lead Marketing Analyst for its Business Intelligence team, responsible for Environmental Analysis, Competitor Analysis, Branding and Media tracking, Customer Insights and supporting product development. This position is analysis based with emphasis on customer insights and Product Development. You should be ready to be part of an exciting team and have a passion for numbers and a good eye for communication.

Arbetsbeskrivning
-Continuously and systematically lead and develop environmental-, competitor-, branding- and media analytics

-Analyse emerging opportunities/ growth ideas and threats with business implications

-Conduct ongoing as well as targeted and ad-hoc analysis

-Translate data into trends and business insights

-Actively participate in developing segment analytics/research to improve sales performance

-Drive market analytics and deliver data for all strategic sessions and budgets

-Develop system support for media tracking

-Continuously develop methods and analytics for Brand Equity, Brand Dashboards, Market share and other KPI;s

-Internal reporting of marketing/sales development as well as key metrics to HQ

-Keep all macro data up to date

-Collecting and handling of BI from all functions on a monthly basis

-Regular communication of insights and trends throughout the organization

Vem söker vi?
-Academic qualifications in economics, statistics or other quantitative field

-5+ years professional experience in relevant field

-Excellent ability to handle and manipulate large quantities of data, analyze data patterns and translate into meaningful business insights

-Proficient in SAS, Business Objects or similar tools

-Experience in project management is an advantage

-Excellent analytical skills

-Concern for detail and quality

-Willingness to work both hands-on and strategic

-A personal interest in following market development in all medias

-Independent in prioritizing and re-prioritizing

-Excellent presentation creation and delivery ability

-Good interpersonal and communication skills

Övrigt
Interested? Apply today. Responsible consultant: Wictor Bonde

Referens: QBOW115559

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