General Manager / Sales Lead

Stockholm City Permanent Work from home View Job Description
This role involves building and leading the full Swedish organisation for a global industrial safety and automation company, including strategy, sales growth, and team development. It combines hands‑on business development with operational leadership, requiring strong technical sales experience and an entrepreneurial mindset.

Added 26/01/2026

  • A opportunity combining technical sales, strategy, and entrepreneurial ownership
  • High impact role with full autonomy and strong international support.

About Our Client

The client is a global, family owned industrial technology group with a long history of developing high quality safety solutions for machines, people, and automated production environments. With around 800 employees and a network of international subsidiaries, the company is recognised for its engineering expertise, precision manufacturing, and strong customer relationships across Europe and beyond.

They operate at the intersection of industrial automation and safety technology, supplying advanced components used to protect operators, optimise processes, and ensure compliance in modern production facilities.

Job Description

Key Responsibilities



  • Grow and lead the full Swedish organisation, including operational setup and day to day management


  • Execute the commercial strategy to grow the Swedish market within industrial safety and automation


  • Build and manage a local sales and administration team, including recruitment, coaching, and performance management


  • Drive both new business development and account management, expanding distribution and strengthening customer relationships


  • Act as the primary commercial representative in Sweden, visiting customers across the country and participating in selected European meetings and events


  • Collaborate closely with international colleagues to align on product strategy, market development, and overall business objectives


The Successful Applicant

The Successful CandidateThe ideal candidate combines solid technical expertise with strong commercial drive. They have a university degree in electrical, mechanical, or network engineering and bring more than five years of experience in technical sales within automation, electrical components, or a related industrial field. They are comfortable operating both strategically and hands on, with a proven ability to build markets, develop customer relationships, and drive growth in a competitive environment.

They thrive in an entrepreneurial setting where they can take ownership, make decisions, and shape a new organisation from the ground up. Personally, they are self driven, structured, and confident spending most of their time with customers across Sweden. They communicate clearly, build trust easily, and understand how to translate customer needs into technical and commercial solutions. Leadership experience is an advantage, as the role includes building and managing a

What's on Offer

What Is On OfferThe successful candidate will have the opportunity to lead the Swedish organisation, shaping both the commercial strategy and the long term market presence in the Nordics. This is a high impact role with full ownership of the Swedish business, offering significant autonomy, close collaboration with an international team, and the chance to represent a respected global player in industrial safety and automation.

The position includes a competitive compensation package, a company car, and the ability to influence future team structure, market development, and overall business direction. It is an ideal opportunity for someone who wants to combine technical sales expertise with entrepreneurial leadership in a growing and strategically important market.

Contact
Aida Redzepovic
Quote job ref
JN-072025-6799364

Job summary

Sector
Sales
Sub Sector
Sales Manager/Director/VP
Industry
Industrial / Manufacturing
Location
Stockholm City
Contract Type
Permanent
Consultant name
Aida Redzepovic
Job Reference
JN-072025-6799364
Remote or office
Work from home